Seethamma Vakitlo Sirimalle Chettu will be formally launched with a puja ceremony on the 6th, probably followed by a press briefing. The puja will be joined by Victory Venkatesh, but not Mahesh Babu. (Since the latter is busy shooting for The Businessman in Mumbai, he is unlikely to make it to the occasion).

Producer Dil Raju is likely to announce more details relating to the movie on the same day. The movie's regular schedule will be happening only after some more weeks.

Scenes involving the two superstars will be shot in the new year (2012), before which Venky will participate in a schedule. Prakash Raj plays an important character in the film.

Mahesh will join the shoot after wrapping up The Businessman by the end of December.