Director Karthik Subbaraj is a trendsetting filmmaker who always has a penchant for novelty. With one such novel move he has announced the audio release date of his next film 'Iraivi' with video that brings out the camaraderie on the sets of 'Iraivi'.

The much expected music album of 'Iraivi' composed by Karthik's regular partner Santhosh Narayanan will be released on April 15, 2016 that is on the forthcoming Friday.

'Iraivi' is a multi-starrer with Vijay Sethupathi, Anjali, Kamalini Mukharjee, Bobby Simha and SJ Suryah playing the central characters. The film has been produced by C.V. Kumar of Thirukumaran Entetainments with the collaboration of Abhinesh Ilangovan of Abhi & Abhi Pictures and K.E. Gnanavelraja of Studio Green.

Soon we can expect another novel way of announcing the theatrical release date.