No detailing is required for the popularity of Ilayathalapathy` Vijay in the neighboring state of Kerala. Here comes another proof to strongly establish the fact that he is nothing short of a superstar in Kerala Box Office.

The actor`s upcoming film Puli` directed by Chimbudevan has created tremendous anticipation among his fans as well as general movie buffs. The music launch function of this mega budget fantasy entertainer was held in Chennai on August 2 and it was telecast on a popular Tamil satellite channel last Sunday which kept every Tamil household hooked to their TV sets for the entire length of the programme.

Now the same is going to happen in Malayalam households. The Puli` audio release function will be telecast on the Malayalam channel of the same satellite channel group tomorrow on account of Onam festival holiday.

Puli` audio release function being telecast on a TV channel for a festival holiday is testimony to the Ilayathalapathy`s tremendous popularity among Keralite people at large.