Vijay would soon shed his 'commercial hero' image and act in films that have more importance for storylines, if his father and filmmaker S A Chandrasekaran is to be believed.

"Vijay is planning to act in different kind of roles. The movies he would act post 2011 would have strong storylines, aimed at bagging awards," Chandrasekaran reportedly said, while talking to journalists near Athur in Dindigul district.

Accepting that Vijay is currently following 'Rajini style' by acting in movies that have commercial ingredients, the veteran director said his son is however planning to take a different path from next year.

He also claimed Vijay's recent offing 'Vettaikkaran' a smash hit and said no producer had suffered losses by making films starring Vijay. 'Vettaikkaran' has set new records, he said.

Listen to 'Vettaikkaran' songs on Raaga.com