As was reported earlier, Vikram Kumar of 13B and Ishq fame is all set to direct ANR, Nagarjuna and Naga Chaitanya. Trayam is the film's tentative tile, while the story discussions are in the last stage. In Vikram's words, the trio liked the storyline that he narrated.

The film will go on the floors in October. This important film marks the alliance of Annapurna Studios with Walt Disney.

"I am happy that I am going to work with three actors belonging to three generations of one family," the director has been quoted as saying.

PC Sriram, who was instrumental in making Ishq a success, is the cinematographer.