The third annual Univercell Vijay Awards has received over-whelming response form both the public and from the film fraternity.

Last week the Jury members – Prathap Pothan, Yugi Sethu, Madhan discussed about the various parameters in which they will be evaluating the Best categories for the films that were released in the year 2008.

This Sunday, May 17, 2009 “Univercell Vijay Awards” will feature Actress Sneha and Director Venkat Prabhu as special guests. They will converse on what favorite categories like Director, Actor, Actress, Film and Song means to them. For all the fervent film viewers and crazy film fans, Vijay TV’s Univercell Vijay Awards provides a great chance to move closer to their favorites.

The audiences were asked to describe their idea of favorite and a range of answers were thrown.

Director Venkat Prabhu shares his idea of “Favorite” where he speaks about how attracting a child would be more apt as the child grows up watching the stars films.

Also Sneha agree to the fact that favorite heroine is one who blends glamour with acting.

The special guests’ together share their view on Favorite Director; who gives complete entertainment keeping in mind the pulse of the viewers.

On the very same day, the nominees for the five Favorite categories – Hero, Heroine, Film, Director and Song will be announced. Viewers will get a chance to cast their vote for their favorite star.

Favorite Hero, Favorite Heroine, Favorite Film, Favorite Director and Favorite Song will be selected by the public and the voting for the Favorite categories will be available on SMS and online from May 17, 2009, 3pm onwards.

Voting Mechanism:

All mobile subscribers can just type “VA” and SMS to 57827. Viewers can also log onto www.indiaglitz.com/vijayawards and cast their vote for their favorite category.

Voting lines will be open from May 17, 2009, 3pm to May 24, 2009, 10pm.

Viewers can tune into UNIVERCELL Vijay Awards this Sunday, May 17, 2009 at 2pm (IST) to get the latest information on all voting particulars.

Click here to go official website of Vijay Awards

Watch Now - Univercell Vijay Awards - Episode 1