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Will 'Ferrari Ki Sawaari' surprise at the box office?

Friday, June 15, 2012 • Malayalam Comments
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Three films release this weekend - 'Ferrari Ki Sawaari', 'Qasam
Se Qasam Se', 'Chakradhaar' - and the only film that has good chances of finding an audience for itself is the Vidhu Vinod Chopra production.

In a way, this Sharman Joshi starrer is arriving without any competition whatsoever.

The releases alongside would hardly get
an all-India release (more about that later) while at multiplexes (where its target audience lie), 'Shanghai' won't really pose any huge
challenge. This way, 'Ferrari Ki Sawaari' has an entire week lying in front of it to make merry and it's time for some actual content to
do the talking.

Well, it is this very factor, content, that would hold fort because from opening perspective, 'Ferrari Ki Sawaari' can't be expected to
do any wonders. The promos have been good, not exceptional, while music hasn't caught up either. Yes, it has an unconventional plot but
that factor turns out to be strength from word of mouth and sustainability factor, not opening footfall. Of course it is a given that
performances would be good and the film may well turn out to be a heartening affair as well, considering the fact that someone like
Rajkumar Hirani is associated here.Still,it is pretty much a wait and watch situation here.

With expectations of a 30%-40% opening here,'Ferrari Ki Sawaari'can enjoy a decent haul for itself over days and weeks to come since
it is not the kind that comes and disappears over the weekend. However it may well be the case for the other two releases,'Qasam Se
Qasam Se' & 'Chakradhaar', which actually appear like'come and gone' cases.

With hardly any promotion to boast of and no push behind
the lead actors despite these being their launch affairs, neither of the two films are expected to take any opening whatsoever or
subsequently last for long.

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