Name change is working wonders in Kollywood now. God Father starring Ajith was changed to Varalaru and it opened big. So was the case with movies like Unakkum Enakkum and Em Mahan.

And more than it being mandated by the rules of the government, it seems name change has become a sentiment in Tamil film industry. After Aalwar, Ajith is supposed to do Kireedom to be produced by Suresh Balaji.

Buzz is that the producer and the actor are planning for a name change since they feel Kireedom sounds more of a Malayalam name than of Tamil. Moreover with the State government announcing tax-exemption for movies titled in Tamil, plans are on to change the title to Magudam.

By opting for a title change, they feel half the battle is already won.