The Power Star is getting more power, one has to say. After marking his presence felt with his unique ‘marketing strategies’, Dr Srinivasan has now started a film titled ‘Thiruma Engria Thirumanikkam’.

Remember Srinivasan shares a very good rapport with Viduthalai Chiruthaigal Katchi supremo Thol Thirumavalavan, who is popularly called as Thiruma, and the latter was the chief guest at the first birthday celebrations of the former’s daughter Kalpa Lathika.

Besides playing the lead role in ‘Thiruma Engira Thirumanikkam’, Srinivasan will also direct the movie, apart from taking care of the story, screenplay and dialogues departments.

The film will be produced by Devikala Cine Combines. “It will be a revolutionary movie with commercial elements. Srinivasan is happy with the response to his recent release Lathika and hence started his next project immediately,” circles close to him say.