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Introducing Surender Reddy's associate, CH.Subbareddy, as the director, Abhilash Madhavaram is producing the film, 'Rough'. Aadi and Rakul Preet Singh played the lead characters in this film, which is touted to be an out and out commercial entertainer.

The post production work of the film is near completion. Producer said that the audio released a few days back is getting a very good response and said that Mani Sharma's music and Senthil Kumar's cinematography will be the highlights.

Director said that they have explored a new angle in Aadhi with 'Rough' and this will be the biggest hit in the actor's career. He added the Aadhi's fights and Rakul Preet's glamour will be the special attractions in this film.

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