Zee Motion Pictures is stepping into Telugu cinema with their first movie ‘Masth’ starring Sivaji, Sivabalaji, Aanchal, Mukhul Dev, Dr. Brahmanandam, Ali Bhadra along with other popular artists. The audio of ‘Masth’ was released recently and as a marketing strategy, Zee Company has made a tie-up with Radio Mirchi. Top songs from ‘Masth’ album will be aired on the radio channel as a promotion activity.

Along with this, a contest is being held for the patrons of Radio Mirchi. The winners will be facilitated with a dinner accompanied by the cast of ‘Masth’. Audio company SAREGAMA holds the distributing and marketing rights for the audio. General public will be privileged access to the audio of ‘Masth’ shortly. The movie has been planned for a release on January, 09th. Zee pictures is one among the corporate entities that are making their entry into Tollywood.