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Here's why Abhishek Bachchan prefers OTT platforms over theatres

Monday, May 17, 2021 • Hindi Comments

Heres why Abhishek Bachchan prefers OTT platforms over theatres

When the nationwide lockdown forced the movie theatres out of business, the OTT platforms became an alternative to release movies for audience. It has now taken over and changed the film industry as a whole. More and more actors are now making their moves towards digital space. Abhishek Bachchan has been part of two OTT films so far. One thing that Abhishek likes about the digital releases is that there's no toxicity regarding the box office numbers.

He also talked about how the OTT platforms differ from the traditional theatrical releases. Abhishek said, "Earlier, traditionally, the film’s trailer would come out six to eight weeks before its release; now it’s a shorter window. By the time the film comes out, as an actor, the excitement goes out of the window because of all the nervousness around initial reactions to the film. Although I’ve to admit that on a scale of one to hundred, if theatrical was a 100, with films coming out on streaming platforms directly, nervousness level is at 98.”

About the box office collections and first show reactions, Abhishek said, "But in case of the web, they don’t release this kind of info. So, it’s a sustained release. There’s no pressure to watch it first day first show, it’s going to be available. That’s the only thing slightly lesser — the pressure to meet the opening day figure. Rest of it is pretty much still the same."

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