After Day 1 windfall, 'Nene Raju' strikes gold
- IndiaGlitz, [Saturday,August 12 2017]
his Friday, despite competition from a Boyapati Srinivas movie and Nithiin-starrer 'LIE', 'Nene Raju-Nene Mantri' earned a share of Rs. 3.70 Cr in the Telugu States alone.
This windfall seems to have revved up its appeal, benefiting the film by way of its satellite and digital rights.
Reportedly, the same have been sold for a very impressive Rs. 5 Cr to Star MAA and Amazon Prime, respectively.
In recent months, digital rights have come to occupy a lot of significance in terms of non-theatrical business. And 'NRNM', thanks to Rana's image, has only made the most out of it.