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Popular Tamil producer shares his thoughts on film industry post lockdown!

Thursday, May 7, 2020 • Tamil Comments

Coronavirus pandemic has left the world in a standstill, and almost all the industries and professionals across the world are facing the heat. Numerous people have lost jobs while many have been forced to take pay cuts due to the economic downfall.

One of the most impacted sectors is the film industry, which will be losing several thousands of crores due to the pandemic which has caused releases getting postponed, shootings cancelled and lots of losses for everyone involved. Popular producer CV Kumar of Thirukumaran Entertainment has written a Facebook post on how the industry will be, after lockdown ends.

CV Kumar posted "My thoughts about the Post Lockdown Cinema industry

1. Business will be shrink by min of 30% this will make huge impact in production and marketing

2. Movies with the expensive budget and larger then life movies will get theatrical profit and business . all other movies Hav to struggle to even get refundable deposits from theatres

3. Movies with maximum 100 to 120 min run time will get more attractive

4. Big studios expecting to post huge losses for upcoming 2 or 3 years . It will change the entire eco system of cinema industry

5. Mid size movie producers has to bring artist and technicians as profit sharing model then only it will be a win win situation to all

6. It will be very tough for small film producers they need to invest for production , marketing and exhibition too and to wait for the recoup of investments back in 3 months after release

7. Small movie producers has to find more avenues to make money and to de risk their investments by pre sell the tickets by offering discounts online , crowd funding , syndicate production by few small producers to gather , making their own OTT platforms by syndicate , make their film on OTT platforms and YouTube on 10th day , exploring possibilities of selling non exclusive contents to cable TV across tamilnadu , making movies DTH week end premiere and all other Possibilities

8. Small producers must Negotiating FEFFSI to make only essentials crew and technicians for their production to survive in the tough time

9. Hav to ask and get all the publicity options to cut the cost by minimum 30%

10. Need more courage and telescopic vision , refreshing thoughts to survive in the industry . In any business longtime survival will give ultimate benefits.

Finally If there is Today then there will be a Tomorrow always ."

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