Akshay Kumar comes back as the Khiladi
- IndiaGlitz, [Tuesday,April 05 2011]
After all the speculations that Salman might poached AkshayÂs territory and will host the next season of Khatron Ke Khiladi, its now confirmed that B-town entertainer Akshay Kumar will grace the Colors flagship adventure reality show Fear Factor: Khatron Ke Khiladi.
This time round, the show has inked a partnership with Coca-Cola India's soft drink Thums Up, which is endorsed by Akshay.
The show will be a seamless integration of brand Thums Up, the format Fear Factor Khatron Ke Khiladi and Thums Up brand ambassador Akshay Kumar on celluloid.
Season 4's theme is 'Torchaar' with extreme adventure that inculcates the spirit of pushing boundaries to experience that one moment of thunder. This is also the first time that Thums Up has associated with a reality television show.
After three seasons Colors' Khatron Ke Khiladi  Torchaar reaches South Africa with 13 men along with their female partners. The 13 women are from different walks of life and will be paired along with common heroes. The participants will be pushed off their comfort zone, the level of stunts and tasks will be extreme and intense than ever before, making this a deadly combination of drama and action.
The winner will not only be bestowed with the title of being the 'Khiladi' but also chosen as the 'Thums Up Thunder Star'. The Thums Up Thunder Star will get an exclusive opportunity to feature with the Akshay Kumar in the brand's new communication campaign.