WOW! Sid, Kat's 'Kala Chashma' gets 5 Crore Deal
- IndiaGlitz, [Thursday,September 08 2016]
Yes.. you heard that right! There seems to be no end to the rage "Kala Chashma" from 'Baar Baar Dekho' has stirred. The song that has got the masses grooving to its tunes has also set a trend by bringing the "Kala Chashma" back in vogue.
A yesteryear fashion statement, a "Kala Chashma" has been reinstated as a fashion essential post Sidharth Malhotra and Katrina Kaif's stint with the eyewear in a song from their upcoming film, 'Baar Baar Dekho'. A leading eyewear brand is now ready to pay over 5 crores for the "Kaala Chashma" worn by Sidharth and Katrina in 'Baar Baar Dekho'!
The eyewear brand wants to acquire rights to manufacture the Fashion accessory due to the growing demand post the release of the song. In an attempt to capitalize on the popularity of "Kala Chashma", the brand is very keen to have a tie up deal with the makers of the film.
Produced by Excel Entertainment and Dharma Productions, directed by Nitya Mehra, 'Baar Baar Dekho' will hit theatres on 9th September, 2016.