Andala Rakshasi's publicity budget makes news

In an era of wide variety of entertainment options, film promotion has become quite indispensable. Shah Rukh Khan amused the country when he spent an astronomical Rs. 40 cr. on the publicity of Ra.One.

Lakshmi joins Mani Ratnam's film shoot

It is known that Lakshmi Manchu is playing a short but key role in Mani Ratnam's up-and-coming romantic entertainer. She had shot for some days a couple of months back for this film. Having completed her prior commitments for Gundello Godari, she is back on the sets of Mani's film.

Happy Birthday, Mahesh

It was on September 23, a few weeks after Mahesh celebrated his birthday last year, that Dookudu was released. From that time, the Prince has been elevated to the status of Tollywood's unparalleled star. It is another matter that he has, after Gabbar Singh released in May, an equal in Pawan Kalyan.

Tarak to play a powerful cop

Taraka Ratna, now rechristened NTR, will play a powerful cop's role in Ponuganti Rajareddy's debut film. Produced by PLK Reddy, the untitled flick would go on the floors from the first week of September. To be shot in two schedules, the film would be released by the end of November.

Day before Rakshasi's release, Rajamouli praises Julayi

It is not for nothing that Rajamouli is admired as a person by his industry colleagues. He has no insecurities, nor does he show signs of professional jealousies. There was nothing surprising in his praising Panjaa or Gabbar Singh. What comes as a surprise is his praise of Julayi, which has released a day before Andala Rakshasi. Rajamouli is one of the producers of Andala.