Deepika Padukone on new flying ground!
- IndiaGlitz, [Monday,August 22 2016]
Deepika Padukone has been roped in as the new brand ambassador of domestic airline company Vistara. A new multimedia brand campaign of Vistara along with its first TV commercial (TVC) will be launched today.
The campaign reinterprets and delivers on the brand promise of "Fly the new feeling", through the eyes of Deepika. The concept of the TVC revolves around how Deepika Padukone feels the same wonder and joy every time she flies Vistara, as she felt when flying for the first time. The campaign intends to elaborate on the core interpretation of the brand promise which is about the feeling of looking forward to flying again.
"It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines...The new TVC aims to capture that feeling in a charming and evocative manner," Deepika said in a statement.