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Eros Announces Five Year Deal with K Sera Sera

  • IndiaGlitz, [Friday,September 15 2006]

Eros International ("Eros"), the AIM listed media and entertainment group that owns and distributes Bollywood content globally, today announces a five-year output deal with Bombay Stock Exchange listed production house K Sera Sera, to co-produce and exclusively handle global distribution of its forthcoming films.

The deal gives Eros access to K Sera Sera's entire output over the next five years, which is guaranteed to be at least 10 films. Projects in the pipeline include 'Nanhe' starring Bobby Deol, 'Dombivili Fast' directed by Abbas Mastan, and three Salman Khan films, including 'Partner' directed by David Dhawan.

The agreement will help Eros to increase its presence in India through co-productions and the acquisition of distribution rights to include music publishing and more significantly, Indian cinema distribution, which accounts for over 50% of the revenues of the Indian film industry. Most recently, Eros executed this strategy successfully with 'Omkara', a Bollywood adaptation of Shakespeare's Othello.

Kishore Lulla, Chairman & CEO of Eros said, "This deal demonstrates our content consolidation strategy as outlined at the time of our flotation. We are confident that collaborating with a successful production house like K Sera Sera will help accelerate our growth from co-productions and ensure a steady flow of content through our pipeline."

Parag Sanghvi, CEO, K Sera Sera, commented: "We are delighted to be associated with Eros who have been pioneers in the Bollywood distribution and entertainment space for over three decades. This output deal allows us to focus on our core competency of film production."

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