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'Happy New Year' First Trailer to be WhatsApp-ed!
Monday, August 11, 2014 • Hindi Comments

Here’s a good news for the Bollywood fans... One can soon watch the trailer of the much awaited Farah Khan’s film ‘Happy New Year’ (HNY) right on their palm, literally. For, the film’s production house Red Chillies Entertainment has joined hands with the popular mobile application WhatsApp to share ‘HNY’ exclusive details with fans...

The trailer of HNY starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah will be launched on 14th August. In an innovative marketing strategy, the makers of ‘HNY’ have come up with an unique concept for the mobile phone and tablet users - where WhatsApp users can watch the film’s First Trailer by giving a missed call or drop in a WhatsApp message at +91 9819020202. This is for the first time that a Bollywood film is releasing its trailer in such a manner.

If this is not enough then, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign. What more can film buffs expect from the makers of the film! They all are getting an opportunity to watch the trailer of one of the biggest bonanza films on their phones.

Talking about the choice of such an exciting concept, Venky Mysore, CEO of RCE stated, "With over 50 million active users on WhatsApp in India who every day share millions of videos and images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign."

‘Happy New Year’ is a rollicking, flamboyant, colourful, witty, action-packed musical bonanza. The film is produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films worldwide. The mega film will release this Diwali in Hindi, Tamil and Telugu languages.