‘iSmart Shankar’, directed by Puri Jagannadh and starring Ram Pothineni in the lead, is gearing up for a theatrical release on July 12. Ahead of its release, the makers have come up with a special clothing line edition for the audience.

"The clothing line's name is ‘iSPECIAL’. You need to enroll yourself on www.beismart.in and the lucky ones amongst you will get a surprise from the team," says producer Charmme Kaur.

The makers are counting on the costumes of Ram in the movie. "His costumes, seen in the looks and the teaser, are getting an amazing response," the makers say.

Starring Nidhhi Agerwal and Nabha Natesh as the heroines, the action entertainer was shot in Hyderabad, Goa, Varanasi and other locations.