The Trailer of 'Jai Lava Kusa' has in about 40 hours crossed 10 Million views on all the digital platforms combined.

Come Sept 20, premieres of the NTR-starrer will be held in 180 locations across the US.

Set to hit the screens on Sept 21, the Bobby-directed movie is a mass entertainer and a family drama at once. Music-directed by Devi Sri Prasad, the film has the cinematography by Chota K Naidu. Produced by Kalyan Ram on NTR Arts, it has Raashi Khanna and Nivetha Thomas playing the female leads. Tamannah will be seen in a special number, while Hamsa Nandini has a small role.

Speaking at the pre-release event on Sunday, Kalyan Ram juxtaposed 'JLK' with 'Dana Veera Soora Karna'. The remark has been drawing some criticism.