'Ki & Ka' has audience rooting for it more than the critics

  • IndiaGlitz, [Monday,April 04 2016]

'Ki & Ka' has turned out to be a winner at the Box Office. The film has collected 25.23 crore over its weekend, and with this it is now set to be a comfortable success. Made at a budget of 30 crore (including P&A), the film had already recovered around 15 crore through satellite and other ancillary rights. With only 15 crore needed to be recovered through theatrical sales, the film would be in a green zone in a couple of days itself, and then begin to register profits.

Good costing and packaging by Balki and smart marketing and release by Balki has ensured that the film turns out to be a win-win situation for all. Of course this was a risky subject to be made and the film could have gone either ways. However, audience has given a nod of approval to the film and liked it much more than the critics, many of whom had settled for average reviews.

The film has scored the third highest weekend of 2016:

Airlift - 44.3 crore

Kapoor & Sons - 26.35 crore

Ki & Ka - 25.23 crore

Ghayal Once Again - 23.25 crore

Neerja - 22.01 crore

Wazir - 21.01 crore

The film should now remain steady during the week and even a 50% standard fall should allow it to register good numbers. April has started well with the Kareena Kapoor Khan and Arjun Kapoor starrer, and it would be interesting to see the kind of eventual collections that come in for Ki & Ka.

Meanwhile, Kapoor & Sons brought in 4.5 crore* more over the weekend and now stands around the 69.5 crore* mark. Superhit.

Joginder Tuteja tweets @tutejajoginder

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