Director Ajay Bhupathi of 'RX 100' fame tasted a box-office failure in 2021 with 'Maha Samudram' tanking badly at the box office. The film's result made him take a backseat for a while.

The news is that the filmmaker is now back in the news by announcing the start of a production house. A Creative Works is its name. Taking to social media on Tuesday, the director wrote that he is up for new challenges in the new journey.

Bhupathi also announced that he is going to make a crazy announcement soon.

It has to be seen if the director will be telling new-age stories through the banner. 'Maha Samudram' might not have worked but 'RX 100' showed so much promise. It made the director look like he is one of the most intelligent story-tellers out there. He must make a strong bounce-back in 2023.