A report titled 'The Bold, The Beautiful and The Brilliant', brought out by Duff & Phelps, says that Mahesh Babu is the biggest regional celebrity in the country who endorsed 15 products in the year 2018.  Tamannaah Bhatia is a distant second at 8.  Rana Daggubati's 6, Shruti Haasan's 6 and Allu Arjun's 3 are also in the list.

As per the report, in terms of overall brand value, Virat Kohli is the best in the country.  His brand valuation is 170.9 million dollars.  Deepika Padukone at 102 million dollars is a distant second.  Shah Rukh Khan, Salman Khan and Amitabh Bachchan have been trumped by Akshay Kumar and Ranveer Singh.  

No regional star features in the Top 10 list in terms of brand value.