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Srimanthudu - Close Up game for co - branding

Wednesday, July 29, 2015 • Telugu Comments

Co-branding in films in Tollywood is just entering a new pitch with various brands joining the league in the last five years.  T-Town filmmakers are able to leverage on the film-corporate tie ups thereby bringing down the film’s publicity spend. It helps them recover their film budget to a certain extent whilst increasing the film’s visibility.

This is a trend that’s generally popular in Bollywood where stars themselves take the initiative and shoulder the film’s promotional activity. Lately, films like Shammitabh, Drisyham, Dhoom,  Singham Returns, etc., were able to cut down their publicity budgets as a result of these corporate tie ups. Thanks to the heroes.  This is a rare sign in Tollywood, where lead actors are not open to shoulder the film’s responsibility.

The latest we hear is that Close Up has entered into a co-branding partnership with Mahesh Babu-starrer ‘Srimanthudu’. Apparently the tooth paste major has spent a bomb and is supporting the family drama in their publicity and promotion including TVC for greater synergies. Some of the best co-branding deals in the recent times include

Mukunda (in film) - Honda (two wheeler)

Power - Wheel (detergent powder)

Manam - Red Label and Docomo

Seethamma Vakitlo Simimalle Chettu - Red Label and Mega Mart

Iddarammayilatho - Clear shampoo

Julayi - Colgate Max Fresh