Manjula, Mahesh Babu's sister, has heralded an initiative that exhorts folks to follow their hearts and emerge courageously.

"My mission is to follow my heart. Let's connect with our heart. Once you connect, it will tell you what it wants. Feel it, listen to it and follow it. #ManasukuNachindi cheste emaina sadinchochu. Come join me. #FollowYourHeart," she says.

But how exactly does it work? "It is a campaign to create a platform, where you get to share your stories of conquering fear by following your heart," she says, releasing a video clip in which Manjula is seen talking about her state of mind through various endeavours over the years.

Mahesh Babu is pretty happy with this unique idea of welcoming people to open up. "Happy birthday to my dearest sister @ManjulaOfficial #followyourheart ... Cool initiative," he says.