'Mickey Virus' captures college students
- IndiaGlitz, [Friday,September 06 2013]
After ÂD-DayÂ, Dar Motion Pictures enters another genre which is a complete different space for them.
The bannerÂs next ÂMickey Virus features the young actor and a new entrant in B-town, Manish Paul. And since the cast of the film is fresh and young, the makers of the film are taking youth focused marketing efforts.
So, as a promotional event, the team visited Wilson College to connect with the students of the college, who are also the core demographic for the film.
The makers are of the opinion that such interactions with the youth, who are also the target audience of the film are important to be held across the country to build up the hype around the film.
Justified Vivek Rangachari of DAR, Mickey Virus is one of the first films of DAR centered around the youth of the country. The film is a part of DAR's strategy of making youth-centric films.
The film reflects their attitude and aspirations towards life. In our vision to reach out to them, we have strategically arranged our marketing campaign to be very youth focused.
Moreover, Manish Paul, who plays the lead is a youth icon and he has the ability to bond well with an audience, especially young audience. What makes this film even more fresh and young is the kind of music.
The music is very upbeat, vibrant and peppy. Basically, the kind of music that catches well with college students.