The official first look poster for Vijay's next project with Nelson Dhilipkumar, 'Beast,' was released recently, just in time for the actor's birthday. Fans were drawn to the gaudy poster, which quickly went viral.

According to the latest reports, Thalapathy Vijay's first look for 'Beast' has become India's most liked first look poster in just 24 hours. Vijay's elegant poster, which he uploaded on his Twitter profile, has received 273K likes in just 21 hours, making it the fastest post to do so.

Vijay's most recent film, 'Master,' also has the most loved first look poster of all time, with more than 302K likes. And Vijay's followers are confident that the first look poster for 'Beast' will soon become the most popular post of all time. Vijay breaking records is nothing new, and we'll have to wait and see whether the release of any other star's flick first look poster beats the 'Beast' record.

In 'Beast,' aka 'Thalapathy 65,' Vijay is said to play a raw agent, with Pooja Hegde starring opposite the lovely actor. 'Beast,' billed as an action movie, is also likely to include romance and comedy, and will feature music by Anirudh Ravichander.