A video of superstar Rajinikanth speaking at a recent cultural event has gone viral, as he calls on both youth and adults to reconnect with India’s rich heritage instead of unknowingly adopting Western lifestyles.

The speech was delivered during the inauguration ceremony of Bharat Seva, an initiative led by Latha Rajinikanth, held in Chennai. In the video, Rajinikanth expressed concern over the growing disconnect with Indian culture among the younger generation—and even some adults—due to the overwhelming influence of modern technology and global trends.

“In this era of mobile phones, many are unaware of the richness of our Indian traditions and values,” he said. “While we move away from our own culture, people in the West are turning toward India, searching for peace through practices like yoga.”

He emphasized the need to raise awareness and instill pride in India’s heritage among the youth. “We must educate them about our great traditions and cultural pride. I sincerely pray that all of Latha’s efforts in this direction succeed with God’s blessings,” he concluded.

Rajinikanth’s message has been widely shared online, resonating with many who see value in preserving and celebrating India’s cultural identity.

பாரத நாட்டின் கலாச்சாரம், பெருமைகளை இளைஞர்கள் தெரிந்துகொள்ள வேண்டும் ...#Thalaivar 🤘 #Superstar #Rajinikanth #BharathaSeva #CelebrateBharatham #LathaRajinikanth @rajinikanth #BinaryPost pic.twitter.com/qj7DRuAIkt

— Binary Post (@BinaryPost001) April 30, 2025