Actor, producer, and entrepreneur Samantha Ruth Prabhu has never been one to follow the crowd. Known for her fearless choices and deeply rooted values, Samantha continues to set an example.

In a recent candid chat with Foodpharmer, she opened up about a major shift in her approach to brand endorsements and how her journey has evolved over time.

Speaking about her current philosophy, Samantha said, “My goal each day is to be better.”

“When I was younger, I made a lot of mistakes,” she admits. “In my 20s, the idea of success was defined by how many films you sign, how many brands want your face, and I was thrilled to have big multinational brands approach me. It felt like validation—that I had ‘arrived’. Everyone around me reinforced that notion.”

In a strong move towards responsibility, Samantha revealed, “I’ve said no to 15 brand endorsements just last year. Yes, it was a huge loss in revenue, but I now vet every brand through three doctors before agreeing to associate with it.”