'Satyagraha' is biggest opener for a socio-political film
- IndiaGlitz, [Monday,September 02 2013]
'Satyagraha' opened on expected lines and with the kind of massive release that it got for itself, even an opening that hovered around the 50%-60% mark was good enough to make it go past the 10 crore mark on Friday. Collections continued to be stable over the rest of the weekend, hence resulting in around 39 crore* coming in. In the process, it has also left behind the 30 crore opening weekend of 'Raajneeti'. UTV's marketing strategy to focus on an intensified 15 day campaign has paid off with the film turning out to be yet another biggie after their own 'Chennai Express'.
Now it has to be seen if the Prakash Jha directed affair brings on consistent collections during the weekdays as well and leaves behind the 54 crore first week that 'Raajneeti' had enjoyed. Considering the fact that it belongs to the socio-political genre that has seldom brought in moolah, this would be fantastic. The film is mounted on a huge scale though with a massive star cast to boast of which means it needs to have a good run for many more days to follow.
For those connected to the film though, there are some cheers as Prakash Jha's last two films 'Chakravyuha' and 'Aarakshan' hadn't done well. Ajay Devgn too can leave the disappointment of 'Himmatwala' behind while Kareena Kapoor is assured of better collections than her last release 'Heroine'. Same holds true for Arjun Rampal and Manoj Bajpai since weekend collections of 'Satyagraha' are more than lifetime total of 'D-Day' and ÂGangs of WasseypurÂ.
With audience word of mouth ranging from fair to good, all eyes are on the kind of footfalls that the film enjoys before 'Zanjeer' and 'Shuddh Desi Romance' hit the screens on the coming Friday.