Vijay Raja, son of senior character artiste Shivaji Raja, recently debuted as a hero with 'Edaina Jaragochu'.  The news is that his second film, titled 'Gem',  was launched on Saturday.  Susheela Subrahmanyam will wield the megaphone.  Rashi Singh is paired up with the debutant hero.

The launch event today was graced by C Kalyan, Ajay, SV Krishna Reddy, Atchi Reddy, Uttej, Sampoornesh Babu and others.  

The hero thanked the elders who graced the occasion to bless him.  "The film will go on the floors in the second week of July.  It is going to be an out-and-out action entertainer," he revealed.

The entertainer also has a love story.  "The writers have etched the characters so well," the heroine said.  

Sonar is the film's other heroine.  Alok Jain and Ajay are part of the cast. Sunil Kashyap is the music director, while I Andru is the cinematographer.