The grand Vinayaka Chathurthi release 'Seemaraja' starring Sivakarthikeyan and Samantha as the lead pair has expectations skyrocketed chiefly due to the innovative marketing strategies employed by producers 24AM Studios. The film directed by Ponram has Simran, Soori, Napolean and Yogi Babu in the cast.

In 'Seemaraja' there is a historical portion in which Sivakarthikeyan appears as a King and Keerthy Suresh puts in a special appearance as his lady love. What is more is that Soori has worked up a six pack just for that episode. The team is confident that the family-friendly screenplay will give the Sivakarthikeyan-Ponram-Soori-D. Imman combo a hattrick hit at the box office come September 13th onwards.