Star Vijay is launching a youth entertainment channel in Tamil. Followed by the exciting teaser, the main promo was launched today on Star Vijay and its social media handles. ‘Vijay TAKKAR’ will have content primarily targeting Tamil youth.

Vijay TAKKAR the channel will have a brand personality that will reflect today’s youth. It will be a channel that acts as a trendsetter in the domain of entertainment of multiple versatilities. Hence the tagline ‘Vijay Takkar - ini idhudaan trend setter’ promptly matches it all.

Vijay TAKKAR has genre preferences for a mix of non-fiction shows movies & music that are blended. And in the space of Non-fiction, the channel will identify shows that would resonate with the youth and are in line with their interests. Vijay Takkar will be the only channel to have daily back-to-back non-fiction shows.

The channel will have the following shows.
1. College Da - Capturing the pulse of gen z, aka, the 2k kids of TN on their very own college campus!
2. Cinema Karam Koffee - A quirky chat show with 3 youngsters together in a café, gossiping about all trending entertainment events.
3. Truck Mela Lucku - Entertainment on wheels with a fully branded game truck with an exciting game show
4. Style Style Thaan - A crew of stylists, makeup artists and fashion photographers give makeovers to common people
5. Starudan Oru Naal - A Day in the life of celebrity covering their home, friends, family & hobbies
6. Something Something - A dating show where a common person every week is looking to find the right match

The above shows cover the lifestyle of Tamil youth. Apart from the exciting and engaging game shows the channel will also have music & movies, clearly offering content that no other channel in Tamil Nādu caters to. Vijay TAKKAR is all set to cater for these categories with unimaginable fun and entertainment to the viewers which is sure to capture and hearts of youngsters. The shows are significantly interactive and inclusive with viewers. With a loaded variety of content, Vijay TAKKAR will be a perfect bundle of exciting innovative shows that is sure to conquer the hearts and minds of the youth.