It's known that Sushmita Konidela and her husband Vishnu Prasad have launched a production house named Goldbox Entertainment. They are bankrolling a web-series titled 'Shoot-Out At Alair' for ZEE5. To be premiered from December 25, this one stars Prakash Raj, Srikanth and others in key roles.

Speaking in her latest interview, Sushmita has revealed how her father and brother reacted when she told them she wants to turn a producer. If Ram Charan was hardly surprised, Chiranjeevi not only felt happy but also egged her on to think up new ideas for OTT. The 'Acharya' actor discusses various ideas with her.

Sushmita has been a costume designer, having styled Chiru for 'Khaidi No. 150' and 'Sye Raa Narasimha Reddy'.