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Massive release strategy of Thalapathy Vijay's 'Bigil' upsets competitors?

Sunday, August 18, 2019 • Tamil Comments

Thalapathy Vijay has completed both the shooting and the dubbing for his portions in 'Bigil' directed by Atlee and produced by AGS Entertainment.  The film is now in hectic post-production mode especially Isaipuyal A.R. Rahman starting the re-recording work as well.

The business side of 'Bigil' has caught on like wildfire and according to reliable sources, the majority of the areas have been sold for huge prices.  It is also learnt that the distributors who have bought the mega flick have started confirming theaters and are planning to release in ninety percent of the theaters in Tamil Nadu which means the film will go solo without any competition on Diwali this year.  The producers of Dhanush's 'Pattasu' and Vijay Sethupathi's 'Sanga Thamizhan' had eyed the Diwali slot for their films but seeing the strategy of 'Bigil' taking most number of screens they have reportedly opted out of the Diwali race.

'Bigil' a sports drama centered on women has Vijay and Nayanthara as the lead pair supported by Kathir, Indhuja, Yogi Babu, Vivek, Daniel Balaji, Anandaraj and Jackie Shroff.

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