Mankatha Thuppakki & Other high impact trailers in recent times

Mankatha Thuppakki & Other high impact trailers in recent times

The trailer of a movie is very important as the two odd minutes of visuals sum up what the story is about and what the audience can expect on D-day. Here we take a look at twenty Tamil trailers in the past few years that captivated the viewers and forced them into the movie theatres.

1) Mankatha

The 2011 blockbuster blockbuster gave Thala Ajith a much needed impetus in Kollywood and Venkat Prabhu redefined his style with the uber look complete with salt and pepper hairdo. The trailer is full of action and punches and like the cop Arjun we too become interested in knowing who Vinayak is and what is how he executes his big scheme playing his "f@#*ing game". Yuvan Shankar Raja's bgm lingers on.

2) Vishwaroopam

Kamal's directorial magnum opus has a short and crisp trailer at 1 minute 17 seconds and is a editing masterclass as Kamal's 'Dhiga Dhiga Dhiga' jathi is complemented by machine gun shots and his effeminate version is introduced. The action is authentic and the audience is kept hooked as everyone seems to have a dual role and Kamal's end punch line " I am the hero and the villain" line followed by the freeze is a perfect cliff hanger.

3) Raja Rani

Atlee's debut movie trailer is screams youthfulness and is an out and out fun two and a half minutes. Santhanam's punchlines punctuate the shots and there is conflict in every frame between the characters of Jai, Arya, Nayanthara and Nazriya which sell the movie on first view itself. No doubt the film went on to become a huge money spinner, catapulting the director and his team to big league.

4) Thuppakki

A.R. Murugadoss not only gave Vijay fans a wholesome action entertainer but also a cerebral one making this one of his career best. The trailer is completely action driven with both the hero and the villain plotting their game plans against each other. The end line "I am waiting" delivered with style and panache by Vijay made the viewers wait with bated breath for the films release making it the gigantic blockbuster of 2012.

5) Madras

Like the trailer of Pa Ranjith's debut 'Attakathi' his second too comes to the point of what the story is about right at the beginning. Santhosh Narayanan's melancholy background compliments the visuals that has friendship at its core and socially relevant dialogues with the authentic North Chennai flavour raises the expectations for the film which won critically as well as commercially.

6) Jigarthanda

The Musical gangster movie as the tagline goes, the trailer has that pleasant music of Santhosh Narayanan in the background as the violent life of Assault Sethu is established and sets up the story nicely not giving too much away but intriguing enough to entice a view.

7) Ok Kanmani

After the disaster 'Kadal', Mani Ratnam chose this youthful film with a controversial subject . This just over a minute trailer is cut to the rhythm of A.R. Rahman's "Aattakaara" song background and only Dulquer and NIthya fill the frames. The frames ooze youthfulness and the film did not disappoint one bit of what the trailer promised - a modern urban love story.

8) Idhu Namma Aalu

Simbu and Nayanthara coming together years after their famed romance and breakup was enough to entice movie goers. The trailer has dialogues that reflect the real lives of the lead pair and that's what makes this trailer a fun ride.

9) Visaranai

The film relies on onscreen violence to tell a true story of the dubious police procedures in India. The trailer gives a spine chilling sample of the pain one can expect in it and its success lies in the ultra realistic choreography of graphic violence.

10) 24

A rare SciFi fantasy film in Tamil cinema, the Isaipuyal's theme music 'for 24' trailer is what first draws attention. The aesthetically shot visuals of course throw up the highly exciting subject of time travel. Glimpses of Suriya's hard work for the three getups, the action and production design reach out through the sharp cuts to mark the film for immediate viewing and the film took a gigantic opening and critical acclaim.

11) Kabali

The unlikely combination of Superstar Rajinikanth and Pa Ranjith had more cynical reaction that positive ones. Kalaipuli S Thanu enforced a killer pre-release hype for 'Kabali' and the trailer is what actually provided the biggest opening of all time for the film. Santhosh Narayanan's electrifying background score, Arun Raja Kamaraj's "Neruppudaa" which became an anthem and Thalaivars dialogue "Tamil padangula maru vachikittu" was enough for the fans to go on an advance booking spree that sustained the film for more than a month in spite of mixed to negative reviews.

12) Remo

Sivakarthikeyan's drag act is the highlight of 'Remo' and the trailer as expected is colourful and energetic appealing to the target audience, obviously the younger crowd. Anirudh's contemporary score and the fun dialogues hit the right chords.

13) Kashmoraa

Post 'Baahubali', director Gokul made this commendable attempt through this fantasy/horror/comedy. The trailer is full of intrigue and Karthi's acting in dual roles coupled with Nayanthara's screen presence tower over the on par computer graphics.

14) Thani Oruvan

A rare film that places the villain and the hero on the same scale and the trailer like the film itself devotes its time to both Jayam Ravi and Arvind Swamy to play out their good and evil selves to establish them in the minds of the audiences. The hard hitting dialogues of Mohan Raja supersede the visuals and telegraph the viewer to expect a cerebral thriller which was fulfilled to the core in the movie.

15) Joker

A gem to be cherished, 'Joker' trailer gets to the point of spelling out clearly what it sets out to tell and that is a no holds barred commentary on the current state of Indian politics and the neglected people of its rural areas. The dialogues cut through the heart and awakens the viewer to questions that lay dormant in every one's mind. A winner in every sense.

16) Baahubali 2

S.S. Rajamouli's 'Baahubali' was sort of half baked as far as story is concerned but the visuals kind of made up for it. The trailer of the second part was most anticipated for any clue to why Kattappa killed Baahubali. What was on show however was greatly enhanced visuals, splendid landscapes, eye popping sets and powerful screen presence of Ramya Krishnan, Sathyaraj, Prabhas, Anushka and Rana. No doubt audiences all over the globe lapped up this world class phenomenon.

17) Irudhi Suttru

One of the best ever in Tamil cinema gains more historic relevance because it is helmed by a female director. The hero is terribly flawed and it is established in the first shot of the trailer and the girl like a young unbroken wild horse grab your full attention. This trailer too cuts on conflicts more than anything and that is an instant sell as far as the audiences are concerned.

18) Vikram Vedha

The film by husband and wife duo Pushkar and Gayathri that proved the audiences will support a genuine work of substance. The trailer starts with Vijay Sethupathi's now trending line "Oru Kadha sollattaa" and like a pendulum swings between his dreaded gangster and Maddy's intense cop. Sam C.S's path breaking bgm amplifies the electric visuals and the viewer by the end of two and a half minutes is sold.

19) Aruvi

The most celebrated movie in recent times has an awesome trailer that throws glimpses of who Aruvi could be, a film producer?, a naxalite ?, a pot smoker ? or the loving daughter of a doting father. The dialogues then hit you with their stark realism making one conclude that this two minute twenty seconds cut is the main reason for pulling the record crowds into the theatres apart from word of mouth.

The trailer of a movie is very important as the two odd minutes of visuals sum up what the story is about and what the audience can expect on D-day.