Madhavan started it with 'Breathe' and now the biggest superstars have embraced the digital media. '2.0' star Akshay Kumar is headlining the cast of the thriller 'The End' an Amazon Prime original web series. On the launch on a Tuesday Akki set himself on fire and took to Twitter stating "Literally, all fired up for my association with @PrimeVideoIN’s THE END (working title). Trust me, this is only the beginning".

Akshay wife Twinkle Khanna obviously fuming warned him "Crap this is how I find out that you decided to set yourself on fire ! Come home and I am going to kill you-in case you do survive this! #GodHelpMe".
 

Crap! This is how I find out that you decided to set yourself on fire ! Come home and I am going to kill you-in case you do survive this! #GodHelpMe https://t.co/K7a7IbdvRN

— Twinkle Khanna (@mrsfunnybones) March 5, 2019