Right from Valentine's Day the talk of the entertainment world is the 'Kutty Story' single from Thalapathy Vijay's 'Master' that has broken records to become a raging chartbuster globally.  The song sung by Vijay himself is written by Arunraja Kamaraj and music scored by Anirudh Ravichander.

Apart from the catchy tune and the positivity drenched lyrics the other unique feature of 'Kutty Story' is the lyric video that has been released that involved animated motion graphics that have wowed the audiences.  

It has been revealed that Logi the associate director of 'Master' and 'Kaithi' a close friend of director Lokesh Kanagaraj is behind the concept design of the 'Kutty Kathai' lyrical video.  Shantanu Bhagyaraj and Rathnakumar have heaped praises on him on social media.  Logi himself has written "Thank you Jagadish Anna, Anirudh bro, Thalapathy Vijay Anna and my mentor Lokesh Kanagaraj Anna for this amazing opportunity. I couldn't have done this without Siva Anna of Real Works Studios in this short period."

At the time of this writing 'Kutty Story' has surpassed the twelve million views on YouTube and industry pundits are swearing that this is the next viral Tamil film song after 'Kolaveri di' which is also composed by Anirudh.

Do watch our exclusive interview with Logi who has explained in detail how the 'Kutti Song' lyrical video was conceived and executed.