As per the buzz in the industry, 'Vinaya Vidheya Rama' has fetched a very big amount by way of theatrical release rights. Despite 'NTR: Kathanayakudu' promising heavily, the Ram Charan-Boyapati movie's business prospects haven't been affected.

The mass entertainer may well have fetched Rs 94.50 Cr prior to its release. If true, it's releasing with a huge pre-release profit. It's now up to its content to deliver the goods in the face of competition from the Balakrishna-Krish biopic, 'F2' and Rajinikanth's 'Peta'.

After the humongous success of 'Rangasthalam', 'Bharat Ane Nenu' too benefited from the buoyancy in the market last year. And this year, Mega Power Star and Boyapati together have rained moolah for the producer.