Indian cricketer Virat Kohli is one of the most influential celebrities in the world with a following of over 209 million people on Instagram, making him the most followed sports personality on the app, right behind football legends Cristiano Ronaldo and Lionel Messi.

Virat Kohli also ranks 14th in the list of highest earning celebrities list on Instagram. According to Hooper’s 2022 Instagram Rich List, Virat Kohli charges Rs 8.69 crore in exchange for one sponsored post on his Instagram handle. The batsman apparently used to charge Rs 5.5 crore per post on the photo sharing app in the past and has increased the figure by over 1.5 times in the last few months.

Cristiano Ronaldo, Kylie Jenner, and Lionel Messi are the highest paid celebrities in the world via Instagram. Ronaldo, with the most number of followers at 471 million, charges Rs 19.15 crore per sponsored post while Kylie Jenner and Messi, with following counts of 361 million and 353 million, charge Rs 14.66 crore and Rs 14.20 crore per advertisement, respectively.