'Major' is an emotion. And this emotion is going to become bigger," said Adivi Sesh, speaking at the success event of his June 3rd release. He made an announcement on the occasion.

"I have been told that 'Major' has received five times bigger opening than 'Evaru'. Many youngsters are telling us that they are inspired to join the armed forces after watching 'Major'. I understand their feelings. We are hereby making a major promise today. CDS, NDA, and such aspirants seeking to join the military but with no resources will be supported by our team. The precise specifications will be announced in the future. We are going to start with just 10 individuals. The initiative will bear the name of Major Sandeep Unnikrishnan. With time, it is going to become a big thing," Sesh added.

Sesh described writer Abburi Ravi as his 'guru'. "We had so many ideas during the script-writing phase. It's he who guided us regarding inclusions and exclusions," the 'Kshanam' actor said.