Why has 'Vivah' promotion gone slow?
- IndiaGlitz, [Thursday,November 23 2006]
While 'Vivah' has taken an encouraging first week and seems to be ending its second week also on a positive note, what is surprising is the fact that satellite promotion of the film has more or less come to a standstill.
Though Rajshri started the song and talkie promos on the leading music channels on a slow note, they intensified the campaign around a fortnight before the release. The film has benefited from word of mouth but surprisingly the film makers have again toned down the satellite promotion in a big way and it is hard to find any promos running on!
In an age when publicity of even those movies do not stop which haven't worked at the box office, it is quite ironic to see 'Vivah' hardly trying to make its success visible on the promotional front!