Will there be big bucks again with 'Tezz' release?
- IndiaGlitz, [Thursday,April 26 2012]
Three weeks after 'Housefull 2', 'Tezz' is the first biggie to hit the screens this weekend. For the last few months there was quite some flip-flop around the film but finally it is making it to the theaters, hence also breaking a lean phase for Priyadarshan who generally has at least one film of his releasing every year.
A big budget film with a good multi starcast to boast of, 'Tezz' has seen decent promotion coming its way. Presented as a stylish action entertainer, it would be interesting to see how it gets accepted at the box office since it would be the script that would be of paramount importance here. Earlier this year, Bollywood has seen two slick action entertainers in the form of 'Agent Vinod' and 'Players', none of which really caught audience's fancy. Now with Ajay Devgn and Anil Kapoor locking horns in 'Tezz', the film is again boasting of a Hollywood-ish treatment and audience is expected to take a final call.
Releasing at a huge print count, the film would be content to take 40%-50% occupancy because that would mean that an escalation of collections in the evening would end up throwing good numbers. Moreover with hardly any competition in terms of the new releases, the film has ground open for itself to rake in good moolah if it finds good audience word of mouth and decent reviews coming it's way. Since Priyadarshan hasn't quite directed a film of this scale and genre in the past, it is presently a wait and watch situation to see how the eventual box office outcome turns out to be.
On the other hand 'Life Ki Toh Lag Gayi' would be hunting for some screen space as well though it has a tough road ahead for itself. It isn't just 'Tezz' which would prove to be a mega competition for it but also 'Hate Story' and 'Vicky Donor', both of which would be enjoying good screen allocation as well. Moreover with 'Housefull 2' still in the reckoning, 'Life Ki Toh Lag Gayi' would have to defy many odds to even find 20% occupancy for itself.