Launching the Prabhas-Nag Ashwin movie today, Vyjayanthi Movies revealed that 'Project K' is the working title of the pan-world project. To be released in multiple Indian and foreign languages (from what the 'Mahanati' director said last year), the film is yet to lock its title. But 'Project K', which suggests that there is a massive sci-fi project at the centre of the story, is handy to refer to the movie by the media and social media users tentatively.

After Prabhas gave the clap for the first shot, filmed on the legendary Amitabh Bachchan, a ritual was conducted under the aegis of Sri Ganapathi Sachchidananda Swamiji. Speaking after the puja, the spiritual guru highlighted the fact that today is Guru Purnima and also one of the most auspicious days in the Hindu calendar. He blessed producer C Aswini Dutt, who has resolved to make 'Project K' as the most expensive project in the history of his banner.

Also starring Deepika Padukone, the film's other cast and crew details will be revealed soon.

The first schedule is taking place at the famous Ramoji Film City. A futuristic set has been erected there.