Nithiin's movie with director Chandrashekar Yeleti was launched in Hyderabad on Sunday. To be produced by V Ananda Prasad of Bhavya Creations, the "unconventional" entertainer has Rakul Preet Singh and Priya Prakash Varrier as the heroines.

The producer is confident that the film's "novel point" will be its biggest selling point. "The audience always wait for Yeleti's movies. He always comes up with unique concepts," he said.

As for the heroines, Ananda Prasad said, "Rakul has previously done a movie with our banner (it was 'Loukhyam'). And we all know how much Priya Varrier is loved by the youth."

The film's rest of the cast and crew are yet to be finalized.

Music is by MM Keeravani. Cinematography is by Rahul Srivasthav. Venkat Naresh Reddy has penned the dialogues and co-written the film with Yeleti.