ZEE5 has launched a bold new brand identity, transforming into a hyper-personalized, language-first content platform. With the tagline “Apni Bhasha, Apni Kahaniyan” (Multiple Languages, Infinite Stories), the platform aims to deepen its connection with Indian audiences through culturally authentic storytelling and tech-driven personalization.

The refreshed ZEE5 identity includes a sleek new logo and a campaign celebrating India’s multilingual richness. Language-based subscription packs start at ₹120/month (₹220 for Hindi, ₹320 for All Access), covering content in Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, and more.

Upcoming original titles include Detective Sherdil (Hindi), Sattamum Neethiyum (Tamil), Mothubaru Love Story (Telugu), and Vibhishan (Bengali), among others. Over 130 titles are planned for FY26.

The platform now features an AI-powered, intuitive design to offer tailored recommendations and smoother content discovery, reinforcing its promise of emotionally grounded, regional stories.

Amit Goenka, President of Digital Businesses at Zee, said, “This marks a pivotal shift toward deeper personalization and culturally relevant content, mirroring India’s diverse audiences.”

Kartik Mahadev, CMO, added, “Language is an emotion. This campaign speaks to belonging and connection, reaching across India and global audiences alike.”

This evolution aligns with the brand promise “Yours Truly, Z”, solidifying ZEE5 as a leading destination for multilingual Indian entertainment.