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Unique promotional strategy for Ai

IndiaGlitz [Saturday, July 12, 2014]
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Usually filmmakers use the making video for their films promotion. With a phenomenally hardworking and dedicated professional like Vikram in the lead and a highly creative Shankar as the captain of the ship any kind of innovative promotional strategy can be worked out.

As we all know Vikram appears in various get ups in ‘Ai’ directed by Shankar. The actor reportedly plays a boxer from North Chennai in the mega budget flick. Hold your breath it is said that the actor had to weigh 50 kg in the first half of the film and 110 kg in the second. No graphics have been used and Vikram has followed tight regiment to reduce and put up the weight for his get ups in the film. To prove this point Shankar has shot the weight gain and loss program for the film. Now this video is going to be used as the promotional strategy for the film.       
    
If sources are to be believed Shankar will prepare a promotional video compiling the shots of Vikram sweating out in gym and it will also include the diet plan and life style during his regimen for weight gain and loss. The video is expected to be released a month before the Aascar Ravichandran Production hits the screens worldwide.

‘Ai’ stars Amy Jackson as the love interest of Vikram while Suresh Gopi and Upen Patel form part of the supporting cast. A.R.Rahman has scored the music and veteran P.C.Sreeram has cranked the camera. 



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