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NFDC Irrfan Khan starrer 'QISSA' to break the template for movie releases

Tuesday, February 3, 2015 • Hindi Comments
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'Qissa' Directed by Anup Singh and Starring Irrfan Khan, Tisca Chopra, Tillotama Shome, Rasika Duggal after a successful global release across Germany, France and Netherlands with acclaims garnered in various film festivals across the world, Qissa shall now be released by NFDC in select theatres across key cities of Mumbai, Delhi, Chandigarh, Chennai and Kolkata on February 20, 2015, the same day that it will be available to buy on DVD or on NFDC`s newly launched Video-on-Demand site www.cinemasofindia.com.

NFDC`s diverse portfolio of classics and contemporary art-house films, including Qissa, will be available for online streaming on subscription and pay-per-view basis on the VoD site.

This Day-And-Date release will mark the first time that a feature film of such international acclaim is being distributed in theaters and simultaneously on home viewing and pay-per-view in India.

Says Nina Lath Gupta, Managing Director, NFDC, "We are leveraging the digital revolution to make our diverse portfolio of films in various Indian languages, accessible to a pan Indian audience and developing a distribution model that goes beyond the traditional release pattern, which is driven by windows between each media platform. This way we can cut through the clutter, spend the money once and allow people to buy it however they want to consume it, whenever they want to watch it. Online and social media, with no traditional television spots or billboards, is primarily driving our marketing strategy, as we believe that the audiences for NFDC`s portfolio of films are socially networked and digitally wired. This is the first time that a Punjabi feature film will get such a scale of exposure".

Awards and acclaim won by 'Qissa':

1. Toronto International Film Festival 2013 NETPAC (Network for the Promotion of Asian Cinema) award for Best Asian Cinema.

2. Mumbai Film Festival 2013 - Silver Gateway Award - Second Best Film - India Gold 2013- Competition section.

3. Abu Dhabi International Film Festival 2013 - Best Actress - Tillotama Shome.

4. International Film Festival Rotterdam 2014 - Honoured as the opening film at the festival to celebrate the 25th anniversary of Hubert Bals Fund (an IFFR initiative funding initiative) - Won the Dioraphte Award - Audience Award for the Best Film.

5. Curacao International Film Festival 2014 - Best of the Fest Award.

6. International Film Festival of Queensland, Australia 2014 - Best Actor (Irrfan Khan), Best Actress (Tillotama Shome), Best Director, Best Cinematography.

7. Vesoul International Film festival of Asian Cinema, France - Jury Special Mention and the Inalco Jury Award.

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